Project Scope and Mission Statement
Bertron Schwarz Frey works in the fields of visual communication, museum and exhibition design as well as wayfinding systems. An interdisciplinary team of designers and architects creates and plans projects for museums, institutions and companies.
The thematic focus lies on contemporary historical, scientific and art-historical topics.
Bertron Schwarz Frey shares the idea of meaningful design that results from a consistent, constructive and inspired design process and the belief that good solutions emerge in a team of different disciplines and in dialogue with scientists and curators.
The main focus of the considerations lies on the visitors with their needs for information, interaction and contemplation, entertainment and experience. The exhibition strategy includes the visitor and integrates them with heart, hand and mind.
Aurelia Bertron | Managing Partner
After studying visual communications at the Hochschule für Gestaltung in Schwäbisch Gmünd, in 1980 she began working in various design offices in Germany and Switzerland in the fields of graphic design, corporate design, and fashion and exhibition design.
In 1988 together with Ulrich Schwarz she founded Bertron & Schwarz, a firm for visual communications, exhibition design, and museography. With the relocation of the office in 2000 Aurelia Bertron took over the studio management in Berlin. Her work focuses on the conceptual processing of content for the visual implementation as well as exhibition graphics and color concepts.
As a mentor she supports vocational beginners as they step into independence. In addition, she is a passionate gardener and is working to transform their Berlin rooftop garden into an urban prairie.
Prof. Ulrich Schwarz | Managing Partner
was born in Triberg in the Black Forest. He studied visual communication, subsequently worked as an independent designer and in 1988 founded Bertron & Schwarz Design Group GmbH.
Since 2000 Ulrich Schwarz has been professor of design in the Visual Communication Department at the Berlin University of the Arts and is the author of publications such as ›Raum Zeit Zeichen‹, ›Museografie und Ausstellungsgestaltung‹ as well as contributions to ›Information Graphics‹ and ›Information Design Source Book‹.
Apart from his work as a designer, an additional interest is to carry out studies and produce expert reports on wayfinding systems, museography and exhibition design.
https://www.udk-berlin.de/person/ulrich-schwarz/
https://blogs.digital.udk-berlin.de
Prof. Claudia Frey | Managing Partner
studied visual communication from 1993 to 1997 at the Hochschule fur Gestaltung in Schwäbisch Gmünd. During this time she worked with Catherine Baur at Perluette in Lyon. After completing her studies, she worked as project manager for Bertron & Schwarz. In 1999 she received a DAAD grant and studied at the School of Art and Design in Zurich.
In 2000 she completed her postgraduate studies in scenic design. That same year Claudia Frey served as the managing partner of Bertron Schwarz Frey headquartered in Ulm. Since autumn of 2010 she is a professor for “visual room design,” in the Design Faculty of the Hochschule für Angewandte Wissenschaften Würzburg-Schweinfurt.
In line with her education and experience her main focus is on the scenic design of museum spaces.
https://fg.thws.de/personen/prof-claudia-frey/
https://fg.thws.de/
