Visuelle Kommunikation
Museografie und Ausstellungsgestaltung
6. August 2012
Otto Bock Health Care,
Leipzig Trade Fair

The international trade fair »Orthopaedics+Rehab-technology« and the parallelly held World Congress for Prosthetics and Technological Rehabilitation is the most important sectoral venue. As the market leader Otto Bock health Care holds differentiating features, which find expression within innovative design.
Organic use of form, an open and welcoming arrangement of structual elements as well as the realisation of the new corporate design within the room are the central ideas of the concept.
The media concept is enclosed by »quotation marks«. During trade fairs Ottobock mainly focuses on personal conversations, convincing presentations and a sovereign appearance. Small advanced i-Pads support the one-on-one talk.
Realisation: Fairnet GmbH, Leipzig. Fotos: Gunter Binsack

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Bertron Schwarz Frey